Art is too serious to be taken seriously.
AD REINHARDTArt is too serious to be taken seriously.
More Ad Reinhardt Quotes
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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So now our department is the worst department, partly because it has the worst facilities.
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Art is not the spiritual side of business.
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The more an artist works the more there is to do.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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Art is art. Everything else is everything else.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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The artist as businessman is uglier than the businessman as artist.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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An artist who dedicates his life to art, burdens his art with his life, and his life with his art.
AD REINHARDT