I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
AD REINHARDTArt is too serious to be taken seriously.
More Ad Reinhardt Quotes
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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The artist should once and forever emancipate himself from the bondage of appearance.
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Art is not the spiritual side of business.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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I want to emphasize the idea of black as intellectuality and conventionality.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
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Art is art. Everything else is everything else.
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The one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more
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So now our department is the worst department, partly because it has the worst facilities.
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I tried to oppose the academic to the marketplace.
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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I like the idea of the museum world and the university-academic situation where artists talk to each other or where artists or art students study with artists.
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Painting cannot be the only activity of a mature artist.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
AD REINHARDT