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Nobody likes sweaty coleslaw.

Aaron Sanchez

Latin food suffers like Chinese. You can do marginal Chinese and be successful. You can do crappy Mexican and be packed.
AARON SANCHEZ

Chinese Crap Latin Mexican Successful Suffer
I wanted to get away from the Mexican vernacular and do more ‘nuevo Latino.’ Americans are starting to understand regionality in Mexican food. It is very regional in terms of ingredients.
AARON SANCHEZ

Ingredient Mexican Starting Understand Vernacular Wanted
Nobody likes sweaty coleslaw.
AARON SANCHEZ

Coleslaw Like Nobody Sweaty
Instead of going out, I’m trying to encourage people to have a memorable experience in their own home. We call it ‘Delicioso Night In.’ I invite the people I care about the most. Then, when I get a lot of people together, I like to have finger foods.
AARON SANCHEZ

Call Encourage Experience Home Memorable Night People Together Trying
I like to cook with the philosophy of using great ingredients and not altering them too much.
AARON SANCHEZ

Altering Cook Ingredient Much Philosophy Using
My biggest challenge is cooking traditional French dishes, which usually require very specific techniques and methods. That’s just not my style… I cook from the soul.
AARON SANCHEZ

Biggest Challenge Cooking Fresh ish Method Require Soul Technique Traditional
My mother and my grandmother are pioneers of Mexican cuisine in this country, so I grew up in the kitchen. My mom, Zarela Martinez, was by far my biggest influence and inspiration – and toughest critic.
AARON SANCHEZ

Country Cuisine Grandmother Kitchen Mexican Mom Mother Pioneer
I was a little, uh, incorrigible as a kid, so the kitchen was a good place to give me structure and balance. It taught me hard work, but then I grew to love it.
AARON SANCHEZ

Balance Giving Hard Incorrigible Kid Place Structure Taught Work

Nobody likes sweaty coleslaw.

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Nobody likes sweaty coleslaw.

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