The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
AARON LEVIEThe only barrier to entry you can create is to consistently build a great product.
More Aaron Levie Quotes
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The chance of failure is almost always better than the guarantee of never knowing.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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The IT model of the enterprise has become a lot more user lead.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIE