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There’s a ton of amazing music that’s not getting heard.

A-Trak

One thing that I learned in recent years from working more with other people is this idea that part of a producer’s job is to make people comfortable and confident.
A-TRAK

Comfortable Confidence Learning People
It’s a good feeling to have something to stand for in any part of your life. It’s like personal integrity.
A-TRAK

Feeling Goodness Integrity Personal Stand
It’s always important to me to play something other DJs aren’t playing.
A-TRAK

Important Music Myself Play
I was a bit of an outsider in the hip-hop world because I was a scratch kid and people weren’t necessarily trying to hear that all the time.
A-TRAK

Kid Music Myself Scratch World
That was my challenge then, how to make scratching still fun for someone who didn’t necessarily come to hear that. It was fun to develop that technique. And now in dance music – I’m still a hip-hop guy at heart, but I love dance music.
A-TRAK

Challenge Fun Heart Hip Hop Music Require
There’s a lot of producers that are much more technical or gear-skilled than I am. But I have a pure idea of what I like and where I want to go and I follow that.
A-TRAK

Direction Follow Ideas Knowledge Myself Production Purity Skills Technical
I think one of the biggest things that’s changed in terms of the rapport with the crowd is that now crowds come to hear our songs. We’re getting closer and closer to an artist performance.
A-TRAK

Artist Change Music Myself Performance Rap Song Thinking
I’m one of the few DJs who uses turntables. I’m the only DJ that’s scratching.
A-TRAK

DJ Music Myself Style
Right now it feels like we’re playing a role, like me and a couple of my friends, in where popular culture is going. That’s a very rare thing in a person’s life to be able to be a part of that. It’s a responsibility I take seriously.
A-TRAK

Culture Myself Play Responsibility Right Serious
I’m not even a trained producer. I just keep following my ear and working on stuff until it sounds the way I like it.
A-TRAK

Music Myself Production Result Sound Training Work
My ears are open to all sorts of stuff. I appreciate some of the big electro house guys.I love their music but I also like a lot of the stuff coming out of the U.K. Future garage stuff. A lot of stuff like that.
A-TRAK

Appreciation Genre Music Myself Open
I worked with him for years. I still think Kanye [West] is one of the most important people in music in the last ten years.
A-TRAK

Important Music Myself People Thinking Worth
A few guys will get up there with turntables as purists, to play vinyl or whatever.
A-TRAK

Genre Music Play Purity
There are things I like, there are things I strongly dislike. In my DJ sets and in my production I just gravitate towards what I like.
A-TRAK

Dislike DJ Production Set Sound Strong
I think whether dance music had exploded in America, I still would’ve been a DJ a long time. This is my first love.
A-TRAK

Dance Explode Music Myself Thinking
Building the scene, going out and doing shows and connecting with the fans, cultivating the fanbase in all these cities. I’m very glad that it’s happening.
A-TRAK

Build City Connection Fans Life Myself

There’s a ton of amazing music that’s not getting heard.

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There’s a ton of amazing music that’s not getting heard.

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