“In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don’t want their villain to be thrown at them with green limelight on his face. They want an ordinary human being with failings.”

Seeing a murder on television can help us unload the feelings of hate themselves. If you do not have feelings of hatred, may be obtained in the advertising interval.

In films murders are always very clean. I show how difficult it is and what a messy thing it is to kill a man.

Our primary function is to create an emotion and our secondary function is to sustain that emotions.

A woman, I always say, should be like a good suspense movie: The more left to the imagination, the more excitement there is. This should be her aim – to create suspense, to let a man discover things about her without her having to tell him.

Drama is life with the dull bits cut out.

There is something more important than logic: imagination.

I am a typed director. If I made Cinderella, the audience would immediately be looking for a body in the coach.

I like stories with lots of psychology.

A lot of movies are about life, mine are like a slice of cake.

Television is like the invention of indoor plumbing. It didn’t change people’s habits. It just kept them inside the house.

Give them pleasure – the same pleasure they have when they wake up from a nightmare.

Never judge a country by its politicians.

I always take the audience into account.

You think she’s pretty, you ought to see my slingshot!

Always make the audience suffer as much as possible.

The Birds could be the most terrifying motion picture I have ever made.

Of course I talk to myself. I like a good speaker, and I appreciate an intelligent audience.

The way a dancer can bring the crowd to its feet with a drawn-out, well-executed pirouette is the excitement I wanted to capture with this design.

We are the witnesses to the miracle. We are put here by creation, by God….We’re here to be the audience to the magnificent. It is our job to celebrate.

In the great drama of existence we are audience and actors at the same time.

The art of any propagandist and agitator consists in his ability to find the best means of influencing any given audience, by presenting a definite truth, in such a way as to make it most convincing, most easy to digest, most graphic, and most strongly impressive.

Every time I reach a new audience, that means I’m doing something right.

If it’s a good movie, the sound could go off and the audience would still have a perfectly clear idea of what was going on.

I enjoy playing the audience like a piano.