Customers don’t measure you on how hard you tried, they measure you on what you deliver.
STEVE JOBSYou can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
More Steve Jobs Quotes
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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We’ve got to make the small things unforgettable.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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I want to put a ding in the universe.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Stay hungry, stay foolish.
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Details matter, it’s worth waiting to get it right.
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Your time is limited, so don’t waste it living someone else’s life.
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The journey is the reward.
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I’m as proud of what we don’t do as I am of what we do.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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