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One mark of a great soldier is that he fight on his own terms or fights not at all.

Sun Tzu

Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
SUN TZU

Business Himself Principle Reveal Strategy War
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
SUN TZU

Enemy Relax Settle Strategy Strave Victory War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU

Death Inspirational Lost Quick Strategy War
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZU

Business Darkness Fall Planning Strategy Thunder War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
Ponder and deliberate before you make a move.
SUN TZU

Business Entrepreneur Inspirational Strategy Success War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
SUN TZU

Army Bridge Business Home Strategy War
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZU

Brave Business Man Opponent Strategy War
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
Know thy self, know thy enemy. A thousand battles, a thousand victories.
SUN TZU

Battle Business Enemy Strategy Victory War

One mark of a great soldier is that he fight on his own terms or fights not at all.

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One mark of a great soldier is that he fight on his own terms or fights not at all.

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