“He who attends to his greater self becomes a great man, and he who attends to his smaller self becomes a small man.”

The way of truth is like a great highway. It is not hard to find.

Never has there been one possessed of complete sincerity who did not move others. Never has there been one who had not sincerity who was able to move others.

If you know that a thing is unrighteous, then use all dispatch in putting an end to it–why wait till next year?

The great man does not think beforehand of his words that they may be sincere, nor of his actions that they may be resolute- he simply speaks and does what is right.

A small country cannot contend with a great; the few cannot contend with the many; the weak cannot contend with the strong.

When one by force subdues men, they do not submit to him in heart. They submit because their strength is not adequate to resist.

To feed men and not to love them is to treat them as if they were barnyard cattle. To love them and not respect them is to treat them as if they were household pets.

Kindly words do not enter so deeply into men as a reputation for kindness.

Men must be decided on what they will not do, and then they are able to act with vigor in what they ought to do.

The gap between enthusiasm and indifference is filled with failures. The great man is he that does not lose his child’s heart.

When Heaven is about to confer a great office upon you, it first exercises your mind with suffering and your sinews and bones with toil.

All people have the common desire to be elevated in honour, but all people have something still more elevated in themselves without knowing it.

The best things in life come in threes, like friends, dreams, and memories.

Friendship is one mind in two bodies.

If the King loves music, it is well with the land.

He who wishes to be benevolent will not be rich.

Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.

Ninety-nine percent of leadership failures are failures of character.

To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.

The best leaders are not driven by ego or personal agendas.

The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.

Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.

A leader should strive to be an individual of flawless character, technical competence, and moral courage.