The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKERThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKERIf you want something new, you have to stop doing something old.
PETER DRUCKERHistory has been written not by the most talented but by the most motivated.
PETER DRUCKERYou should not change yourself, but create yourself, that mean build around your strengths and removing bad habits
PETER DRUCKERA manager is responsible for the application and performance of knowledge.
PETER DRUCKERUntil we can manage time, we can manage nothing else.
PETER DRUCKEROne cannot hire a hand – the whole man always comes with it.
PETER DRUCKERThe first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKERIntelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKEREffective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKERSo much of what we call management consists in making it difficult for people to work.
PETER DRUCKERManagement is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKERResults are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKERIt is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKERInnovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKERIt takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER