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If you develop rules, never have more than ten.

Donald Rumsfeld

Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD

Fact Lie People
If in doubt, move decisions up to the President.
DONALD RUMSFELD

Decision Doubt President
First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
DONALD RUMSFELD

Ballot Lose Politics Rule Win
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD

Criticism Publicity Receive
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Don’t blame the boss. He has enough problems.
DONALD RUMSFELD

Blame Boss Enough Problem
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
DONALD RUMSFELD

Appropriate Learn Often

If you develop rules, never have more than ten.

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If you develop rules, never have more than ten.

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