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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

Donald Rumsfeld

Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try
Be able to resign. It will improve your value to the President and do wonders for your performance.
DONALD RUMSFELD

Improvement Performance President Value Wonder
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD

Criticism Publicity Receive
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random

What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

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Popular Authors

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