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Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.

Jocko Willink

That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
JOCKO WILLINK

Planning Simplicity Team Understand
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
People do not follow robots.
JOCKO WILLINK

People Technology
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
JOCKO WILLINK

Development Failure Himself Improvement Problem Win
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
JOCKO WILLINK

Explanation Leadership Photograpgh
For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
JOCKO WILLINK

Accomplishment Development Focus Humility Leadership Mistake Simplicity

Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.

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Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.

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