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Preserve the President’s options. He may need them.

Donald Rumsfeld

Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Don’t blame the boss. He has enough problems.
DONALD RUMSFELD

Blame Boss Enough Problem
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
DONALD RUMSFELD

Criticism Mistake Principle Task
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
Everyone’s saying you can’t do anything until you can do everything.
DONALD RUMSFELD

Motivational Work Hard

Preserve the President’s options. He may need them.

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Preserve the President’s options. He may need them.

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