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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Donald Rumsfeld

It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD

Enjoyment Error Opportunity Serious

Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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