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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Donald Rumsfeld

Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
DONALD RUMSFELD

Edge Leadership Necessary
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
DONALD RUMSFELD

Challenge Interesting Life Public Service Time
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD

Criticism Publicity Receive
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD

Customer Distance Management Organization
Let’s stick something in the ground and not pretend that it’s perfect.
DONALD RUMSFELD

Ground Perfection Pretend
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test

Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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