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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

Donald Rumsfeld

Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELD

Deep Philosophy
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Everyone’s saying you can’t do anything until you can do everything.
DONALD RUMSFELD

Motivational Work Hard
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
If in doubt, move decisions up to the President.
DONALD RUMSFELD

Decision Doubt President

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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