One may know how to conquer without being able to do it.
SUN TZUPretend inferiority and encourage his arrogance.
More Sun Tzu Quotes
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Do many calculations lead to victory, and few calculations to defeat.
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Invincibility lies in the defence; the possibility of victory in the attack.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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The worst calamities that befall an army arise from hesitation.
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Wheels of justice gind slow but grind fine.
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Who wishes to fight must first count the cost
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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The greatest victory is that which requires no battle.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Be where your enemy is not.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Always mystify, mislead, and surprise the enemy if possible.
SUN TZU