All warfare is based on deception.
SUN TZUIf quick, I survive. If not quick, I am lost. This is “death.
More Sun Tzu Quotes
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Every battle is won before it’s ever fought.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Who does not know the evils of war cannot appreciate its benefits.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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He will win who knows when to fight and when not to fight
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Opportunities multiply as they are seized.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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To know your Enemy, you must become your Enemy.
SUN TZU