Appear weak when you are strong, and strong when you are weak.
SUN TZUHe will win who, prepared himself, waits to take the enemy unprepared.
More Sun Tzu Quotes
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Who does not know the evils of war cannot appreciate its benefits.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Attack is the secret of defense; defense is the planning of an attack.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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