Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZUBut a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
More Sun Tzu Quotes
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Who does not know the evils of war cannot appreciate its benefits.
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Every battle is won before it’s ever fought.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Build your opponent a golden bridge to retreat across.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Who wishes to fight must first count the cost
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Know yourself and you will win all battles
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Rewards for good service should not be deferred a single day.
SUN TZU