It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSYou can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
More Steve Jobs Quotes
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Learn continually – there’s always “one more thing” to learn!
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Believe things will work out.
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Strategy is figuring out what not to do.
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The journey is the reward.
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Everything is based on a simple rule: Quality is the best business plan, period.
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Design is not just what it looks like and feels like. Design is how it works.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Let’s go invent tomorrow.
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Don’t just live a life; build one.
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Never settle for average.
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Deciding what not to do is as important as deciding what to do.
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To go forward you have to leave something behind.
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