Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZUIf your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
More Sun Tzu Quotes
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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The supreme art of war is to subdue the enemy without fighting.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Every battle is won before it’s ever fought.
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Disorder came from order, fear came from courage, weakness came from strength.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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The wise warrior avoids the battle.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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If there is disturbance in the camp, the general’s authority is weak.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Be where your enemy is not.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU