You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
STEVE JOBSBe a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
More Steve Jobs Quotes
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Innovation is the ability to see change as an opportunity – not a threat.
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I want to put a ding in the universe.
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Focus and simplicity – once you get there, you can move mountains.
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The most precious resource we have is time.
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Design is not just what it looks like and feels like. Design is how it works.
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Believe things will work out.
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I’m as proud of what we don’t do as I am of what we do.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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We don’t settle for anything less than excellence.
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Everything is based on a simple rule: Quality is the best business plan, period.
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Innovation is the only way to win.
STEVE JOBS