You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
STEVE JOBSHave the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
More Steve Jobs Quotes
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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I sat in a garage and invented the future.
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Life is about creating and living experiences that are worth sharing.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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None of us are as creative as all of us.
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Intuition is a very powerful thing, more powerful than intellect.
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Stay hungry, stay foolish.
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The best innovation is sometimes the company, the way you organize the company.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Focus and simplicity – once you get there, you can move mountains.
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Innovation is the only way to win.
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If a user is having a problem, it’s our problem.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
STEVE JOBS







