The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERSTRUST, not technology, is the issue of the decade.
More Tom Peters Quotes
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If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
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The day firing becomes easy is the day to fire yourself.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
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Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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Listen while you can, so that you can lead when you must.
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If a window of opportunity appears, don’t pull down the shade.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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Rewards should go to teams as a whole.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
TOM PETERS