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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.

James C. Collins

Discipline is consistency of action.
JAMES C. COLLINS

Action Consistency Discipline
People are not your most important asset….the right people are.
JAMES C. COLLINS

Good Great Important People
In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
JAMES C. COLLINS

Blood Business Responsibility
The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
JAMES C. COLLINS

Able Goals Quantifiable Statements Undisciplined
Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will.
JAMES C. COLLINS

Business Humility Leadership
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
JAMES C. COLLINS

Achieve People Way
Bad decisions made with good intentions, are still bad decisions.
JAMES C. COLLINS

Decision Good Great Intentions
It occurs to me,Jim,that you spend too much time trying to be interesting. Why don’t you invest more time being interested?” Collin’s advice from John Gardner that he took to heart.
JAMES C. COLLINS

Advice Heart Interesting
In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results.
JAMES C. COLLINS

Ironic Lasts Organization
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind.
JAMES C. COLLINS

Marketing Mediocrity Motivated
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company’s core values), to make the company great.
JAMES C. COLLINS

Humility Leadership Success
The purpose of bureaucracy is to compensate for incompetence and lack of discipline.
JAMES C. COLLINS

Business Discipline Purpose
You not only want to win a gold medal at the Olympics, you not only can see yourself standing there on the podium, but you can also feel the goose bumps as your national anthem is played; the tears are in your eyes. (That’s how real a dream can be and should be)
JAMES C. COLLINS

Anthem Olympic Played Podium Standing
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes

Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.

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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.

Related Topics

Popular Authors

More James C. Collins Quotes