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It is better to err on the side of daring than the side of caution.

Alvin Toffler

My wife and I, unlike many intellectuals, spent five years working on assembly lines. We came to fully understand the criticisms of the industrial age, in which you are an appendage of a machine that sets the pace.
ALVIN TOFFLER

Criticism Wife Years
Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, breathing individuals who experience it.
ALVIN TOFFLER

Breathing Change Perspective
To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before.
ALVIN TOFFLER

Adaptable Individual Shock
You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.
ALVIN TOFFLER

Encouraging Inspirational Inspiring
Most managers were trained to be the thing they most despise – bureaucrats.
ALVIN TOFFLER

Despise Inspirational Management
Humanity faces a quantum leap forward. It faces the deepest social upheaval and creative restructuring of all time. Without clearly recognizing it, we are engaged in building a remarkable new civilization from the ground up. This is the meaning of the Third Wave.
ALVIN TOFFLER

Civilization Creative Humanity Restructuring Wave
It is better to err on the side of daring than the side of caution.
ALVIN TOFFLER

Chance Daring Sides Take
In describing today’s accelerating changes, the media fire blips of unrelated information at us. Experts bury us under mountains of narrowly specialized monographs.
ALVIN TOFFLER

Change Communication Fire
If industrialism, with its faster pace of life, has accelerated the family cycle, super-industrialism now threatens to smash it altogether.
ALVIN TOFFLER

Cycles Faster Pace
The political technology of the Industrial age is no longer appropriate technology for the new civilization taking form around us. Our politics are obsolete.
ALVIN TOFFLER

Civilization Political Technology
The computer is a greater threat to the [nuclear] family than all the abortion laws and gay rights movements and pornography in the world.
ALVIN TOFFLER

Gay Law Pornography Rights
We need a multiplicity of visions, dreams and prophecies – images of potential tomorrows.
ALVIN TOFFLER

Dream Needs Vision
Parenthood remains the greatest single preserve of the amateur.
ALVIN TOFFLER

Inspire Parenthood Parenting
The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
ALVIN TOFFLER

Difficult Process Producers
The future always comes too fast and in the wrong order.
ALVIN TOFFLER

Change Future Management Order
We need people who can see straight ahead and deep into the problems. Those are the experts. But we also need peripheral vision and experts are generally not very good at providing peripheral vision.
ALVIN TOFFLER

Experts People Vision

It is better to err on the side of daring than the side of caution.

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It is better to err on the side of daring than the side of caution.

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