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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

More Seth Godin Quotes