Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODINThe goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
More Seth Godin Quotes
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Make more decisions. That’s the only way to get better at it.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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We’re all born creative, it takes a little while to become afraid.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Your best customers are worth far more than your average customers.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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The habit of doing more than is necessary can only be earned through practice.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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The first rule of doing work that matters: Go to work on a regular basis.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN