Fragrance must be introduced properly. A fragrance is like a signature, so that even after a woman leaves the room, her fragrance should reveal she’s been there.
I always tell this story: When I started, the woman went to the store to buy a dress. She saw it in pink and red, and then she remembered that the husband, who is probably going to pay for the dress, loves it in pink. So she buys the pink.
I have always felt my role as a designer is to do the very best I can for a woman to make her look her best. Fashion is only fashion once a woman puts it on.
