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You absolutely must have the discipline not to hire until you find the right people.

James C. Collins

To have a Welch-caliber C.E.O. is impressive.To have a century of Welch-Caliber C.E.O.’s all grown from the inside – well, that is one key reason why G.E. is a visionary company.
JAMES C. COLLINS

Keys Reason Why Vision
Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.
JAMES C. COLLINS

Done Involved Involves Possibly Something
In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
JAMES C. COLLINS

Blood Business Responsibility
Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.
JAMES C. COLLINS

Business Numbers Responsibility
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes
You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
JAMES C. COLLINS

Faith Perseverance Reality
You absolutely must have the discipline not to hire until you find the right people.
JAMES C. COLLINS

Discipline People Right Until
In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results.
JAMES C. COLLINS

Ironic Lasts Organization
Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind.
JAMES C. COLLINS

Marketing Mediocrity Motivated
It may seem odd to talk about something as soft and fuzzy as “passion” as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.
JAMES C. COLLINS

Business Keys Passion
I’ve never found an important decision made by a great organization that was made at a point of unanimity.
JAMES C. COLLINS

Decision Leadership Organization
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
It’s what you do before you are in trouble, so that you can be strong when people most need you.
JAMES C. COLLINS

Needs People Strong
First figure out your partners, then figure out what ideas to pursue. The most important thing isn’t the market you target, the product you develop or the financing, but the founding team.
JAMES C. COLLINS

Ideas Important Product Team
We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.
JAMES C. COLLINS

Book Corporate Greatness Strategy War
Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINS

Every Time Filled Seems Think

You absolutely must have the discipline not to hire until you find the right people.

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You absolutely must have the discipline not to hire until you find the right people.

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