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Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

James C. Collins

Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
JAMES C. COLLINS

Ideas Liability People Personality
The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
JAMES C. COLLINS

Achieve People Way
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
In a world of constant change, the fundamentals are more important than ever.
JAMES C. COLLINS

Communication Fundamentals Important
If I’m going really, really fast, I can do a page of finished text a day, on average.
JAMES C. COLLINS

Average Finished Pages Text
You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
JAMES C. COLLINS

Faith Perseverance Reality
Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
JAMES C. COLLINS

Inevitably REquired Rigor Significant
Not one of the good-to-great companies focused obsessively on growth.
JAMES C. COLLINS

Business Good Great Growth
If you have more than three priorities then you don’t have any.
JAMES C. COLLINS

Consciousness Priorities Three
The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
JAMES C. COLLINS

Able Goals Quantifiable Statements Undisciplined
You not only want to win a gold medal at the Olympics, you not only can see yourself standing there on the podium, but you can also feel the goose bumps as your national anthem is played; the tears are in your eyes. (That’s how real a dream can be and should be)
JAMES C. COLLINS

Anthem Olympic Played Podium Standing
Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?
JAMES C. COLLINS

Opportunity People Thinking
Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
JAMES C. COLLINS

Built Company Enduring Great Results
Our findings do not represent a quick fix, or the next fashion statement in a long string of management fads, or the next buzzword of the day, or a new ‘program’ to introduce. No!
JAMES C. COLLINS

Commitment Fashion Organization
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
JAMES C. COLLINS

Differences Greatness Leader

Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

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Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

Related Topics

Popular Authors

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