The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth.

We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that.
BOB HORNER

Auction Leery Ourselves Technique
No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed.
BOB HORNER

Auction Boost Confidence Needed No One Others Want
The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth.
BOB HORNER

Advice People Quantity Technique

More Bob Horner Quotes