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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Bob Schaffer

And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
BOB SCHAFFER

Two Writing Years
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
Mitt Romney is betting big on himself and left no doubt about it.
BOB SCHAFFER

Betting Doubt Himself
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER

Eyebrows Moscow Pride
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
The truth is the Super Bowl long ago became more than just a football game.
BOB SCHAFFER

Ago Football Games Long
The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
BOB SCHAFFER

Christmas Football Thanksgiving
A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports
The revolution has been dubbed “The Orange Revolution,” orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government…
BOB SCHAFFER

Color Government Tired
Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
BOB SCHAFFER

Ballots Light Occasion Party
It’s getting the right person that’s the challenge.
BOB SCHAFFER

Challenges Literature Person
Government is just spending too much money.
BOB SCHAFFER

Government Spending
But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
BOB SCHAFFER

Football Nobody Police Reporter Show
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing

Good policy always trumps bad public relations and the best PR can’t trump bad policy.

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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Related Topics

Popular Authors

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