You want people to take risks, and OK, they fail, but you don’t get the great stuff unless people are willing to risk and not play it safe. And maybe the Icelandic characteristic is better harnessed in these places than on the stock market.
The reason I do photographs is to help people understand my music, so it’s very important that I am the same, emotionally, in the photographs as in the music.
I’ve always appreciated working with people I have chemistry with, who are friends, and where you feel that the work is growing while you are getting to know each other better.
I find it so amazing when people tell me that electronic music has no soul. You can’t blame the computer. If there’s no soul in the music, it’s because nobody put it there.
I think after Iceland’s independence in 1944, we were not very sure of ourselves and our confidence was really low. It took one generation to sort of get over that. I’m second generation.
People are always going to need physicality; they’re going to want to meet other people even more. I’ve got faith in the physical angle. People have their needs. They won’t forget about them.
A lot of it is really bad sound, really low quality. So the librarian in me wants it at least to exist there so that in 20 years when I’m sitting in my rocking chair, it will still exist in the best sound quality possible, even though it only sold 1000 units or whatever.
With tons of chaotic supply on the internet, you’re going to have people who become very good at being curators or stylists. It’s the same sort of people that I used to go to record shops for.
I definitely can feel the third or fourth feminist wave in the air, so maybe this is a good time to open that Pandora’s box a little bit and air it out.
