When I was coaching with the Patriots, the players pulled a practical joke and I said, ‘Do you think I’m Charlie the Tuna, like a sucker?’ After that, they called me Tuna.
Well, I’ve had a long standing relationship with Gatorade and they’ve been very, very good to me. And I believe in their products, I really do. I’ve used them for many, many years.
In the end, I’ve found, people like the direct approach. It’s much more valuable to them to have a leader who’s absolutely clear and open than to have one who soft-soaps or talks in circles.
