“The more you prepare beforehand, the more relaxed and creative and effective you’ll be when it counts.”

No matter how much you’ve won, no matter how many games, no matter how many championships, no matter how many Super Bowls, you’re not winning now, so you stink.

We’re not playing solitaire out here.

I don’t like celebrity quarterbacks. We don’t need those. We need battlefield commanders.

Winning coaches look for opportunities to praise. Anything that reflects a commitment to the team is praiseworthy

Success is never final, but failure can be.

What sets disciplined people apart? – The capacity to get past distractions. Focus on the task at hand.

My expectations are greater than the average fan’s but, I’m more realistic than the top prognosticators.

When I was coaching with the Patriots, the players pulled a practical joke and I said, ‘Do you think I’m Charlie the Tuna, like a sucker?’ After that, they called me Tuna.

Accept false steps as opportunities to learn. It’s one thing to hate failure, it’s another to fear it.

You get too old to lose. When you were a young guy, you bounced back from losses.

Don’t ever let good enough be good enough.

If the players don’t trust the coach, it is a problem, and vice versa.

Never let the world define you as less than Great.

Well, I’ve had a long standing relationship with Gatorade and they’ve been very, very good to me. And I believe in their products, I really do. I’ve used them for many, many years.

I don’t look at a problem and put variables in there that don’t affect it.

Don’t tell me about the pain. Show me the baby.

The Unconscious by definition is what you are not conscious of. But the Analysts already know what’s in it – they should, because they put it all in beforehand.