To know your Enemy, you must become your Enemy.
SUN TZUWhen strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
More Sun Tzu Quotes
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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Disorder came from order, fear came from courage, weakness came from strength.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Be where your enemy is not.
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Build your opponent a golden bridge to retreat across.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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The supreme art of war is to subdue the enemy without fighting.
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Know yourself and you will win all battles
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All warfare is based on deception.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU