When I was coaching with the Patriots, the players pulled a practical joke and I said, ‘Do you think I’m Charlie the Tuna, like a sucker?’ After that, they called me Tuna.
I’ll call somebody ‘dumb’ or ‘stupid’ if they make a dumb or stupid play. I don’t know any other word for it, and if they don’t like the word, that’s too bad.
In the end, I’ve found, people like the direct approach. It’s much more valuable to them to have a leader who’s absolutely clear and open than to have one who soft-soaps or talks in circles.
Well, I’ve had a long standing relationship with Gatorade and they’ve been very, very good to me. And I believe in their products, I really do. I’ve used them for many, many years.
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