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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.

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Ago Began Online Customer Interest Product Service User Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK

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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

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You are more powerful than you think.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Anything can change, because the smartphone revolution is still in the early stages.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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