We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I don’t think Apple has to own a content business.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Excellence has become a habit.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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People are running huge enterprises off of hacking and stealing data.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Discrimination, in all its forms, is bad for business.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Nobody wants to buy sour milk.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOK