Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Discrimination, in all its forms, is bad for business.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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We make the best phone, we don’t make the most phones.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Nobody wants to buy sour milk.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Excellence has become a habit.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK