I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Nobody wants to buy sour milk.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Price is rarely the most important thing. A cheap product might sell some units.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I am driven by great work and seeing people do incredible things and having a part in that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Without encryption, you and I wouldn’t be able to do our banking online.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK