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Knowledge is knowing a fact, wisdom is knowing what to do with that fact.

B. J. Palmer

I will sell Chiropractic, serve Chiropractic, and save Chiropractic if it will take me twenty lifetimes to do it. I will promote it within the law, without the law, in keeping with the law or against the law in order to get sick people well and keep the well from getting sick.
B. J. PALMER

Law Order People
Get the big idea and all else follows.
B. J. PALMER

Bigs Ideas
There is no effect without a cause. Chiropractors adjust causes. Others treat effects.
B. J. PALMER

Causes Effects Treats
Nature needs no help, just no interference.
B. J. PALMER

Helping Inspirational Needs
In the future, Chiropractic will be valued for its preventative qualities as much as for relieving and adjusting the cause of ailments.
B. J. PALMER

Adjusting Causes Quality
When man violates man’s laws, we send him to jail and point the finger of scorn at him. When he violates nature’s laws, we send him to a hospital, give him flowers, and feel sorry for him.
B. J. PALMER

Flower Men Sorry
Medicine is about disease and what makes people die. Chiropractic is about life and what makes people live.
B. J. PALMER

Disease Medicine People
Medicine is the study of disease and what causes man to die. Chiropractic is the study of health and what causes man to live.
B. J. PALMER

Disease Medicine Men
Smile and smile often. Smile regularly. Smile when you don’t feel like it and you will feel like it when you smile.
B. J. PALMER

Feel Like Regularly Smile
The preservation of health is easier than the cure for disease.
B. J. PALMER

Cures Disease Easier
Many of us take better care of our automobiles than we do our own bodies… yet the auto has replaceable parts.
B. J. PALMER

Automobile Body Care
Make your decision for what is right not expedient, and wash your mind of all compromise.
B. J. PALMER

Compromise Decision Mind
The power that made the body, HEALS THE BODY. It happens no other way.
B. J. PALMER

Body Made Way
Knowledge is knowing a fact, wisdom is knowing what to do with that fact.
B. J. PALMER

Facts Know Knowing
INNATE is God in human beings. INNATE is good in human beings. INNATE cannot be cheated, violated, or tricked. INNATE is always waiting, ready to communicate with you, and when INNATE is in contact you are in tune with the Infinite.
B. J. PALMER

Infinite Tunes Waiting
It takes 65 muscles to frown and 13 to make a smile. Why work overtime?
B. J. PALMER

Muscle Overtime Smile

Knowledge is knowing a fact, wisdom is knowing what to do with that fact.

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Knowledge is knowing a fact, wisdom is knowing what to do with that fact.

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