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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Barbara Corcoran

Good salesmanship is nothing more than maximizing the positive and minimizing the negative.
BARBARA CORCORAN

Maximizing Minimizing Negative
When you feel stuck and can’t seem to move ahead, always remember that you don’t have to get it right, you just have to get it going!
BARBARA CORCORAN

Moving Remember Stuck
Innovation and creativity are the juiciest parts of running a business.
BARBARA CORCORAN

Creativity Innovation Running
Stop putting it off! Procrastination breeds guilt, guilt breeds depression, and depression breeds failure.
BARBARA CORCORAN

Depression Guilt Procrastination Put Stop
I’ve seen innovation come from something as simple as a resourceful multibillionaire who wanted to make even more money.
BARBARA CORCORAN

Innovation Money More Simple
Always choose attitude over experience. Always.
BARBARA CORCORAN

Attitude Choices Motivational
Home staging is no longer optional in this real estate market, it is a must!
BARBARA CORCORAN

Estates Home Real
When you have chemistry with a potential hire, they will most likely become a great employee.
BARBARA CORCORAN

Chemistry Employee Great
Become better at firing than hiring – it’s crucial for building a business.
BARBARA CORCORAN

Building Crucial Hiring
You steal the limelight, you steal the market share
BARBARA CORCORAN

Limelight Share Stealing
Don’t teach talent that isn’t there.
BARBARA CORCORAN

Lesson Talent Teach
I have found, whether you have a tiny business or a big business, if you don’t jump on something right away, it’s like a bird flying by-it flies off.
BARBARA CORCORAN

Bird Flying Tiny
Your people smarts will prove ten times more valuable than all the book smarts you can’t get.
BARBARA CORCORAN

Book People Smart
Make sure you pick good people to build your business with, as they’ll determine 80 percent of your success.
BARBARA CORCORAN

Determine People Percent
It’s rumored that doing well in real estate is to be able to close a deal. I did not find that to be the case for myself, I was probably the worst closer out there and I didn’t find that was true of my top super stars either.
BARBARA CORCORAN

Able Real Stars
Home staging used to be optional. Today, it’s a necessity in selling a house.
BARBARA CORCORAN

Home House Today

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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Popular Authors

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