If you want to be noticed, dress the part.
BARBARA CORCORANThe most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
More Barbara Corcoran Quotes
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If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
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When you’re in business, if you have some sort of gimmick it’s a huge advantage.
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I have found, whether you have a tiny business or a big business, if you don’t jump on something right away, it’s like a bird flying by-it flies off.
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If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.
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Home staging is no longer optional in this real estate market, it is a must!
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I hadn’t learned to read by third grade, which wasn’t unusual for some kids. I knew something was wrong because I couldn’t see or understand the words the way the other kids did. I wasn’t the least bit bothered – until I was sent back to the second-grade classroom for reading help after school.
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Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
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I don’t invest anymore in entrepreneurs who don’t have charisma.
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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of ‘curb appeal.’
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Don’t you dare underestimate the power of your own instinct.
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If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.
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I wanted to be a 150% entrepreneur and a 150% mom, and I found that I was having a very hard time doing both. I was about 75% and 75% – still better than 100%, but not what I was accustomed to at work.
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If I could set a world record, it would be that I have 150 business partners, all with thriving businesses of their own that started with nothing and I made the difference to make them all billionaires.
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I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
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I got along with people very well at every job I had, people liked me and I liked them and I loved being on my feet.
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Your people smarts will prove ten times more valuable than all the book smarts you can’t get.
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Instead of assuming everything you’re being told is the truth, ask plenty of questions.
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The biggest challenge in business is not the competition, it’s what goes on inside your own head
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The most influential factor in selling a home is always price. Don’t build ‘wiggle room’ into the asking price. There’s a price war out there and you have to win it from the get-go.
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A complainer is like a Death Eater because there’s a suction of negative energy. You can catch a great attitude from great people.
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Finding opportunity is a matter of believing it’s there.
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Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
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Refinancing doesn’t reduce your debt, it just restructures it, so be clear about what you want to achieve with a refi.
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Leaders come in two flavors, expanders and containers. The best leadership teams have a mix of both.
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Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
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My mother’s genius was to put her finger on the gifts she saw in each of us, and make every one of us believe that that gift was uniquely ours.
BARBARA CORCORAN