Creating value is an inherently cooperative process, capturing value is inherently competitive.

Only recently have people begun to recognise that working with suppliers is just as important as listening to customers.
BARRY NALEBUFF

Customer Important Listening People Supplier
Most “original” ideas aren’t completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems.
BARRY NALEBUFF

Ideas Method Problem Two
Creating value is an inherently cooperative process, capturing value is inherently competitive.
BARRY NALEBUFF

Business Creating Process Value

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