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Love is something you fall into.

Barbara Kruger

I try to deal with the complexities of power and social life, but as far as the visual presentation goes I purposely avoid a high degree of difficulty.
BARBARA KRUGER

Artist Degrees Trying
I think people have to set up little battles. They have to demonize people whom they disagree with or feel threatened by. But it’s the ideological framing of the debate that scares me.
BARBARA KRUGER

Battle People Thinking
I think I developed language skills to deal with threat. It’s the girl thing to do-you know, instead of pulling out a gun.
BARBARA KRUGER

Artist Girl Gun Instead Pull
I want people to be drawn into the space of the work. And a lot of people are like me in that they have relatively short attention spans. So I shoot for the window of opportunity.
BARBARA KRUGER

Artist Opportunity Space
What makes the production of my work so expensive? The whole installation thing – the construction, the objects, the technology. It really adds up.
BARBARA KRUGER

Add Artist Technology
I think what I’m trying to do is create moments of recognition. To try to detonate some kind of feeling or understanding of lived experience.
BARBARA KRUGER

Feelings Thinking Understanding
Images are made palpable, ironed flat by technology and, in turn, dictate the seemingly real through the representative.
BARBARA KRUGER

Made Real Technology
Teaching at university isn’t like teaching in an art school.
BARBARA KRUGER

Art School Teaching
I think that every so-called history book and film biography should be prefaced by the statement that what follows is the author’s rendition of events and circumstances.
BARBARA KRUGER

Artist Book Thinking
I’ve always been very tied to language.
BARBARA KRUGER

Always Language Tied
Things change and work changes. Right now I like the idea of enveloping a space and getting messages across that connect to the world in ways that seem familiar but are different.
BARBARA KRUGER

Different Ideas Space
I like suggesting that ‘we are slaves to the objects around us,’ that ‘plenty should be enough,’ or that the ‘buyer should beware,’ within the context of conventional selling space.
BARBARA KRUGER

Enough Slave Space
The reason why bookstores are going out of business in the States is that people just can’t focus on longer narratives now – even narrative film is in crisis in many ways, unless it’s an adventure film.
BARBARA KRUGER

Adventure Focus People
I’m trying to engage issues of power and sexuality and money and life and death and power. Power is the most free-flowing element in society, maybe next to money, but in fact they both motor each other.
BARBARA KRUGER

Death Issues Life Power
Photography has saturated us as spectators from its inception amidst a mingling of laboratorial pursuits and magic acts to its current status as propagator of convention, cultural commodity, and global hobby.
BARBARA KRUGER

Hobbies Magic Photography
You make history when you do business.
BARBARA KRUGER

Business History Make

Love is something you fall into.

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Love is something you fall into.

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