Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
More Tim Cook Quotes
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Excellence has become a habit.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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The government should always be the one defending civil liberties.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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The longer the meeting, the less is accomplished.
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I just want to build great products.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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We make the best phone, we don’t make the most phones.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK