Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
More Tim Cook Quotes
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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It is possible to be aware of God at all times.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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What makes Siri cool is she has a personality.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I don’t think Apple has to own a content business.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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You can only do so many things great, and you should cast aside everything else.
TIM COOK






