It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Price is rarely the most important thing. A cheap product might sell some units.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Certainly some things that are very good can sometimes be used in a bad way.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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You are more powerful than you think.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I don’t think Apple has to own a content business.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK