I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I just want to build great products.
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Price is rarely the most important thing. A cheap product might sell some units.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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There’s something very dangerous happening in states across the country.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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An acorn would never brag about giving shade.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK






