Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I love museums. But I don’t want to live in one.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Nobody wants to buy sour milk.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK