We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I am driven by great work and seeing people do incredible things and having a part in that.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Without encryption, you and I wouldn’t be able to do our banking online.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You are more powerful than you think.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Price is rarely the most important thing. A cheap product might sell some units.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK