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There’s something very dangerous happening in states across the country.

Tim Cook

We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK

Fundamental Government Intrusive Philosophy Privacy Right Think
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK

Everything Fragile Guaranteed Life Tomorrow
I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK

Growm South Remember Year
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK

Apple Being CEO Focus Great
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK

Apple Best Docus Enrich Live Make People Product Simple World
Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK

Anything Change Easy Revolution Smartphone Stage Still
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK

Amazing Apple Being Creative Genius Human Lost Visionary World
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Apple Around Country Message Open People World
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View

There’s something very dangerous happening in states across the country.

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There’s something very dangerous happening in states across the country.

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