Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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There’s something very dangerous happening in states across the country.
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You are more powerful than you think.
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We make the best phone, we don’t make the most phones.
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Discrimination, in all its forms, is bad for business.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Certainly some things that are very good can sometimes be used in a bad way.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Apple Watch is the most personal device we’ve ever created.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK