I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKAn acorn would never brag about giving shade.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Let your joy be in your journey, not in some distant goal.
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An acorn would never brag about giving shade.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK