I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Let your joy be in your journey, not in some distant goal.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I love museums. But I don’t want to live in one.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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People are running huge enterprises off of hacking and stealing data.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Nobody wants to buy sour milk.
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Apple Watch is the most personal device we’ve ever created.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK