Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKApple Pay is forever changing the way we pay for things.
TIM COOKWe make the best phone, we don’t make the most phones.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKWhat makes Siri cool is she has a personality.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKTo whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK