Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
More Tim Cook Quotes
-
-
We make the best phone, we don’t make the most phones.
TIM COOK -
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK -
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK -
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK -
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK -
Android dominates the mobile malware market.
TIM COOK -
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK -
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK -
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK -
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK -
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK -
Gaming has kind of evolved a bit. More people play on portable devices.
TIM COOK -
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK -
People are running huge enterprises off of hacking and stealing data.
TIM COOK -
Let your joy be in your journey, not in some distant goal.
TIM COOK -
Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK -
Discrimination, in all its forms, is bad for business.
TIM COOK -
In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK -
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK -
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK -
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK -
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK -
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK -
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK -
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK -
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK